The Ways to New 15 Paths to Disruptive Innovation

BreakfreeandleadthemarketwiththeroadmaptoDisruptionTheWaystoNewgivesyouablueprintforinnovation,helpingyoudigyourorganizationoutofthequicksandandgetonthefasttracktogrowth.AuthorJean-MarieDruistheoriginatortheDisruptionmethodology,whichheshareshere;heisalsoaninternationalauthorityonbreakingthemoldandleadingthemarket,andthisbookishisguidetomakingithappen.Toomanycompaniesaretooslowwithinnovation.Theylagbehind,creatingatasnail\'space,andthusmissoutonanykindoforganicgrowth.Theyapproachnewideastooconservatively,andfocusinnovationonproductsonly—whenthereisawholeworldouttherewaitingtobedisrupted.Thisbookshowsyouhowtosteeryourorganizationtowardcontinuedinnovation,creation,growth,andsuccess,with15provenpathstodisruption.EachisillustratedwithcasestudiesfromcompanieslikeL\'oreal,Procter&Gamble,andSalesforce.com,toshowyoutheglaringdifferencesbetweendisruptionandstagnation.Weliketothinkthatweliveinaworldwhereinnovationhappensatastaggeringpace.Therealityisthatwedon\'t,butthatleavesanopeningthatyourorganizationcanfillifyou\'rewillingtobreakfromtheherd.Thisbookshowsyouhowstartturninginanewdirection,towardsustained,forward-thinkinggrowth.FosterorganicgrowthwithinyourorganizationBecomemoreproactiveaboutinnovationUnderstandthefamous\"Disruption\"methodologyLearnthespecific,provenpathstodisruptionEveryonelovestociteApple,Google,andAmazonasproofofhigh-speedinnovation.Butcompanieslikethisrepresentonly20%ofcompaniesworldwide—theother80%arestillflounderingandfailingtomoveforward.TheWaystoNewgivesyouaroadmaptoinnovation,andthetoolstomakeitwork.,