内容简介
Newideashelpbusinessesgainanadvantageovertheirrivals.Employeeswhogeneratethesenewideas--whopracticetheartofcreativethinking--areoneofacompany'sgreatestassets.TheArtofCreativeThinkingshowsthereaderpracticalwaysofbecomingamorecreativethinker.Eachsuccinctchapterisbuiltaroundonecoreideawhichisthendevelopedandillustrated.End-of-chapterkeypointssummarizethemainpoints.TheArtofCreativeThinkingshowsyouhowto:developyourunderstandingofthecreativeprocess;overcomebarrierstocreatingnewideas;broadenyourvision;buildonnewideas;developacreativeattitude;becomemoreconfidentasacreativethinker.