Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty & Boost Profits
- 作者
- 出版社 Adams Media
- 出版时间 2009年9月
- ISBN 1605500380 或 9781605500386
- 定价 145.00
内容简介
Whenthegoing'stough,companiesthatsurvivewillbethosethatbuildthegreatestloyalty—byexceedingexpectations.Yet,toooften,companiesignoretheircustomers'needsandwants.Today,industrieslikeairlines,retailbusinesses,andrestaurantsarefeelingconsumerpushback.
Withnew,updatedexamplesfrommorethanfiftycompanies—fromChik-Fil-ArestaurantstotheRitz-CarltonhotelchaintoonlineretailerZappos.com—thisbookshowsmanagershowtogofromso-soservicetoamazingservice.
Intoday'smarket,customerserviceisakeycompetitiveadvantage.Thisbookshowsyouhowtoexpandyourcustomerbasewhentheindustryisshrinking,usenewmediatoreachconsumers,andmakealasting,greatimpressiononcustomers.
Whenbusinessesarefightingtosurvive,creatingagreatexperienceforcustomersisnitjustimportant—it'sessential.
Withnew,updatedexamplesfrommorethanfiftycompanies—fromChik-Fil-ArestaurantstotheRitz-CarltonhotelchaintoonlineretailerZappos.com—thisbookshowsmanagershowtogofromso-soservicetoamazingservice.
Intoday'smarket,customerserviceisakeycompetitiveadvantage.Thisbookshowsyouhowtoexpandyourcustomerbasewhentheindustryisshrinking,usenewmediatoreachconsumers,andmakealasting,greatimpressiononcustomers.
Whenbusinessesarefightingtosurvive,creatingagreatexperienceforcustomersisnitjustimportant—it'sessential.
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