Rethink: The Surprising History of New Ideas
- 作者
- 出版社 Scribner
- 出版时间 2016年11月
- ISBN 1501145606 或 9781501145605
- 定价 122.90
内容简介
Abrilliantandgroundbreakingargumentthatinnovationandprogressareoftenachievedbyrevisitingandretoolingideasfromthepastratherthanstartingfromscratch—fromTheGuardiancolumnistandcontributortoTheAtlantic.
Innovationisnotalwaysasinnovativeasitmayseem.Thisisthestoryofhowoldideasthatweremockedorignoredforcenturiesarenowstormingbacktothecuttingedgeofscienceandtechnology,informingthewayweleadourlives.ThisisthestoryofLamarckandthemodern-dayepigeneticistwhoseresearchvindicatedhismocked200-year-oldtheoryofevolution;ofthereturnofcavalryuseinthewarinAfghanistan;ofTesla’sbringingbacktheelectriccar;andofthecognitivescientistswhomadebreakthroughsbyturningtoancientGreekphilosophy.
Drawingonexamplesfrombusinesstophilosophytoscience,Rethinkshowswhatwecanlearnbyrevisitingold,discardedideasandconsideringthemfromanovelperspective.Fromwithinalltheserichanecdotesofoverlookedideascomegoodones,helpingusfindnewwaystothinkaboutideasinourowntime—fromout-of-the-boxproposalsintheboardroomtograndprojectsforsocialandpoliticalchange.
Armedwiththispictureofthesurprisingevolutionofideasandtheirtriumphantsecondlives,Rethinkhelpsyouseetheworlddifferently.InthebestsellingtraditionofMalcolmGladwell,Poole’snewapproachtoafamiliartopicisfun,convincing,andbrilliant—andoffersacleartakeaway:ifyouwanttoaffectthefuture,startbytakingalookatthepast.
Innovationisnotalwaysasinnovativeasitmayseem.Thisisthestoryofhowoldideasthatweremockedorignoredforcenturiesarenowstormingbacktothecuttingedgeofscienceandtechnology,informingthewayweleadourlives.ThisisthestoryofLamarckandthemodern-dayepigeneticistwhoseresearchvindicatedhismocked200-year-oldtheoryofevolution;ofthereturnofcavalryuseinthewarinAfghanistan;ofTesla’sbringingbacktheelectriccar;andofthecognitivescientistswhomadebreakthroughsbyturningtoancientGreekphilosophy.
Drawingonexamplesfrombusinesstophilosophytoscience,Rethinkshowswhatwecanlearnbyrevisitingold,discardedideasandconsideringthemfromanovelperspective.Fromwithinalltheserichanecdotesofoverlookedideascomegoodones,helpingusfindnewwaystothinkaboutideasinourowntime—fromout-of-the-boxproposalsintheboardroomtograndprojectsforsocialandpoliticalchange.
Armedwiththispictureofthesurprisingevolutionofideasandtheirtriumphantsecondlives,Rethinkhelpsyouseetheworlddifferently.InthebestsellingtraditionofMalcolmGladwell,Poole’snewapproachtoafamiliartopicisfun,convincing,andbrilliant—andoffersacleartakeaway:ifyouwanttoaffectthefuture,startbytakingalookatthepast.
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