书目

Industrial Marketing Strategy

内容简介

FREDERICKE.WEBSTER,Jr.,isCharlesHenryJonesThirdCenturyProfessorofManagementattheAmosTuckSchoolofBusinessAdministrationatDartmouthCollege.AnactiveconsultantformanyleadingfirmsthroughouttheUnitedStatesandabroad,heisalsotheauthorofMarket-DrivenManagement:UsingtheNewMarketingConcepttoCreateaCustomer-OrientedCompany(Wiley),amongotherpublications.HeisalsoatrusteeoftheMarketingScienceInstituteandapastdirectoroftheAmericanMarketingAssociation.

作者简介

FREDERICKE.WEBSTER,Jr.,isCharlesHenryJonesThirdCenturyProfessorofManagementattheAmosTuckSchoolofBusinessAdministrationatDartmouthCollege.AnactiveconsultantformanyleadingfirmsthroughouttheUnitedStatesandabroad,heisalsotheauthorofMarket-DrivenManagement:UsingtheNewMarketingConcepttoCreateaCustomer-OrientedCompany(Wiley),amongotherpublications.HeisalsoatrusteeoftheMarketingScienceInstituteandapastdirectoroftheAmericanMarketingAssociation.

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