Selling to the Government: What It Takes to Compete and Win in the World's Largest Market

PraiseforSELLINGtothegovernment"Thisistheperfectbooktounderstandhowtodobusinesswiththegovernment.Markmakeswhatseemssoobvioustofederalemployeesunderstandabletothosewhowantandneedtodobusinessinthefederalmarketspace.Iwouldrecommendthosealreadydoingbusinesswiththefederalgovernmentreadthisbookaswell.Markprovidestremendousinsightintothefederalmarket."—KarenEvansPartner,NationalDirectorfortheU.S.CyberChallenge,andformeradministrator,E-GovernmentandInformationTechnology,ExecutiveOfficeofthePresident,OfficeofManagementandBudget"I'vewitnessedMarkAmtowerinactiononhishometurfinWashington,D.C.—he'sacertifiedgeniusaboutmarketingandsellingtogovernment.Inthisbook,heshareshissecrets.Markshowsyouthatmakingmoney(lotsofit)sellingtothegovernmentdoesn'tneedtobemysterious,andyou'lllearnexactlywhatyouneedtodotosucceed."—DavidMeermanScottbestsellingauthorofTheNewRulesofMarketingandPRandcoauthorofMarketingLessonsfromtheGratefulDead"MarkAmtowerhasbeenthego-toguyformarketingtothefederalgovernmentformoreyearsthanIcanremember.SellingtotheGovernmentdistillshisdecadesofexperienceinmarketingtothegovernmentintoabookyoucanbuyforafewbucks.It'sthebargainofthecentury!"—BobBlycopywriter"WhatZigZiglaristoselling,MarkAmtoweristogovernmentmarketing.Heisamasterofhisdomainandcanbreakitdownandteachitlikenoother.Don'twastetimeandmoneytryingtoenterthegovernmentmarketblind.LetMarkAmtower'sSellingtotheGovernmentbetheguideasyoutraversethisunmappedbutlucrativeterritory."—SteveResslerfounderandPresident,GovLoop.com"Ifyouaresellingtogovernment(orhopeto),youneedtoreadthisbook!Actually,don'tjustreadit.DoasMarksuggests:highlightit,markitup,anduseitforreference.It'sakeeper."—AnnHandleyChiefContentOfficer,MarketingProfs,andcoauthorofContentRules