书目

Starbucked:ADoubleTallTaleofCaffeine,CommerceandCulture

  • 作者 Taylor Clark著
  • 出版社 Sceptre
  • 出版时间 2008年8月
  • ISBN 9780340960820
  • 定价 102.00

内容简介

STARBUCKEDisthefirstbooktoexploretheincredibleriseoftheStarbucksCorporationandthecaffeine-crazyculturethatfuelleditssuccess.PartFastFoodNation,partsocialhistory,STARBUCKEDcombinesinvestigativeheftwithwittyculturalobservation.HowdidStarbucksbecomeaninternationaljuggernaut?Whatmadethecompanysobelovedthatmorethan40millioncustomersvisiteveryweek,yetsoloathedthatprotestorshavefirebombeditsstores?WhydidAmericanssuddenlybecomewillingtopay$4.50foracupofcoffee?Andwhydidtheworldfollow?TaylorClarkprovidesanobjective,meticulouslyreportedlookat?howStarbucksmanipulatespsychesandsocialhabitstosnareloyalcustomers,andwhymanyofthethingswethinkweknowaboutthecoffeechainarefalse.

作者简介

TaylorClarkhasworkedforPortland`salternativeweeklynewspaper.Thisishisfirstbook.

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