Fashion Forecasting

Everyoneinthefashionbusinessneedstodevelopanessentialsurvivalskill:howtointerprettheintelligenceprovidedbythefashionforecastingindustry,toanticipateandrespondtoemergingtrends.Lavishlyillustratedinfullcolourthroughout,withclearandrelevantexplanationsoftheprocessesinvolved,FashionForecastingisforfashionstudentsandyoungprofessionalswhoalreadyhaveacquiredsomefashionknowledgeandskills.Theauthorsinterviewedthekeyplayerswithinthisexcitingindustryandprovideherefascinatinginsightsintothedynamiccontemporaryfashionforecastingworldandthevariedcreativeroleswithinit-fromintelligencegathererstoprojectconsultants.Thebookcovershowatrendissourced,anticipatedanddeveloped,andalsoexplorestheinteractionwithmarketingandbranddevelopment.