书目

Entrepreneur Magazine:Bringing Your Product to Market

  • 作者 Don Debelak
  • 出版社 Wiley
  • 出版时间 1997年2月
  • ISBN 9780471157731

内容简介

BuildanempirestepbystepDon'triskasmallfortunetryingtomakeabigone.LetacclaimedconsultantDonDebelakshowyouhowtogetyourexcitingnewproductoffthedrawingboardandintothemarketplace--withoutlosingyourshirt!Inthisbook,you'lllearnwhateveryinventorandentrepreneurneedstoknowaboutmanufacturingtechniques,productdesign,distributionchannels,patents,licensing,andcashflow.You'llalsodiscoverhowtohandlesomeverytrickyissuesthatarecrucialtoyoursuccess,includingKnowingwhenyourproductismarketreadyCreatingastep-by-stepproduct-to-marketstrategyAdjustingyourstrategytochangingmarketconditionsFindingfinancialhelpfrominvestors,manufacturers,anddistributorsHavingmanufacturerspaydevelopmentcostspriortolicensingAlsoavailablefromtheEntrepreneurMagazinelibrary:TheEntrepreneurMagazineSmallBusinessAdvisorTheEntrepreneurMagazineSmallBusinessAnswerBookGuidetoIntegratedMarketingHumanResourcesforSmallBusinessesMakingMoneywithYourPersonalComputerSmallBusinessLegalGuideStartingaHome-BasedBusinessStartinganImport/ExportBusinessSuccessfulAdvertisingforSmallBusinessesSPECIALOFFERS!FREEissueofEntrepreneurMagazine50%discountonEntrepreneurMagazinesubscription1/2priceadmissiontoanyEntrepreneurMagazineSmallBusinessExpoDiscountonAmericanEntrepreneursAssociationmembershipSeedetailsandcouponsinbackofbook.

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