内容简介
"Followthewisdomcontainedinthispowerfulvolumeandyourtreasurywillgrowandgrow.Ilearnedplenty."—OgMandino,authorTheGreatestSalesmanintheWorld"TheGuerrillaGrouphasdoneitagain!GuerrillaTradeShowSellingisthedefinitivebookonhowtosellmore,fasterandeasierattradeshows.Itisloadedwithpractical,provenprinciples,methodsandtechniquesthatanyonecanusetodouble,tripleandquadrupletheirrevenuesatanytradeshowtheyattend."—BrianTracy,authorThePsychologyofAchievement."GuerrillaTradeShowSellingispureplatinumforanyonewhohastoorwantstoeffectivelyworkthetradeshowfloor.It'sloadedwithpractical,down-to-earthideasworththousandsofdollarstoanyonewhoreadsandimplementsitsgreatadvice."—Dr.TonyAlessandra,authorThePlatinumRule."MoreabouttradeshowsandsalestechniquesthanIeverknewexisted.Theauthorsactuallyturnexhibitingintoaprofitcenter!"—AlanWeiss,PhD,authorMillionDollarConsulting
作者简介
JAYCONRADLEVINSONistheauthorofthebest-sellingGuerrillaMarketingSeries.MARKS.A.SMITH,aninternationallyacclaimedspeakerandwriterontradeshowselling,hasover200articlespublishedandwaspastpresidentoftheColoradoSpeakersAssociation.ORVELRAYWILSONisaninternationallyacclaimedauthorandspeakeronsales,marketing,andmanagement.CoauthorofGuerrillaSelling:UnconventionalWeaponsandTacticsforIncreasingYourSales,heisPresidentofTheGuerrillaGroup,Inc.,aninternationaltrainingandconsultingfirmservingclientsworldwide.