书目

Building Products for the Enterprise: Product Management in Enterprise Software

内容简介

Ifyou’renewtosoftwareproductmanagementorjustwanttolearnmoreaboutit,there’splentyofadviceavailable—butmostofitisgearedtowardconsumerproducts.Creatinghigh-qualitysoftwarefortheenterpriseinvolvesamuchdifferentsetofchallenges.Inthispracticalbook,twoexpertproductmanagersprovidestraightforwardguidanceforpeoplelookingtojointhethrivingenterprisemarket.AuthorsBlairReevesandBenjaminGainesexplaincriticaldifferencesbetweenenterpriseandconsumerproducts,anddeliverstrategiesforovercomingchallengeswhenbuildingfortheenterprise.You’lllearnhowtocultivateknowledgeofyourorganization,theproductsyoubuild,andtheindustryyouserve.Explorewhy:Identifyingcustomervsuserproblemsisanenterpriseprojectmanager’smainchallengeEffectivecollaborationrequiresin-depthknowledgeoftheorganizationAnalyzingdataiskeytounderstandingwhyusersbuyandretainyourproductHavingexperienceintheindustryyou’rebuildingproductsforisvaluableProductlongevitydependsonknowingwheretheindustryisheaded

作者简介

AbouttheAuthorBlairReevesisaprincipalproductmanageratSASSoftware,andhaspreviouslyheldseniorproductandleadershiprolesatDemandware(nowtheSalesforceCommerceCloud)andIBM.Hespeaks,writes,andconsultsonproductmanagementinenterprisesoftware,remoteworkforces,andothertopics.Blairisanavidhiker,writesandcodescreatively,andbelievesinspiredproductsarebuiltfirstinthegym.HehasanannoyingTwitterhabitat@BlairReeves.BenGainesisaGroupProductManagerforAdobeAnalyticsCloud.Inthisrole,heworkscloselywithAdobecustomerstounderstandtheirneedsandguidetheproductstrategytoaddresstheirmostpressingproblems.AnativeBostoniantransplantedtoSaltLakeCity,Benplaysbasketballcompulsively,andalsoenjoyscooking,tourism,andplayingwithhisfourkids.YoucanconsumeBen'severywakingthoughtonTwitterat@benjamingaines.Readmore

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