内容简介
Ifyou’renewtosoftwareproductmanagementorjustwanttolearnmoreaboutit,there’splentyofadviceavailable—butmostofitisgearedtowardconsumerproducts.Creatinghigh-qualitysoftwarefortheenterpriseinvolvesamuchdifferentsetofchallenges.Inthispracticalbook,twoexpertproductmanagersprovidestraightforwardguidanceforpeoplelookingtojointhethrivingenterprisemarket.AuthorsBlairReevesandBenjaminGainesexplaincriticaldifferencesbetweenenterpriseandconsumerproducts,anddeliverstrategiesforovercomingchallengeswhenbuildingfortheenterprise.You’lllearnhowtocultivateknowledgeofyourorganization,theproductsyoubuild,andtheindustryyouserve.Explorewhy:Identifyingcustomervsuserproblemsisanenterpriseprojectmanager’smainchallengeEffectivecollaborationrequiresin-depthknowledgeoftheorganizationAnalyzingdataiskeytounderstandingwhyusersbuyandretainyourproductHavingexperienceintheindustryyou’rebuildingproductsforisvaluableProductlongevitydependsonknowingwheretheindustryisheaded
作者简介
AbouttheAuthorBlairReevesisaprincipalproductmanageratSASSoftware,andhaspreviouslyheldseniorproductandleadershiprolesatDemandware(nowtheSalesforceCommerceCloud)andIBM.Hespeaks,writes,andconsultsonproductmanagementinenterprisesoftware,remoteworkforces,andothertopics.Blairisanavidhiker,writesandcodescreatively,andbelievesinspiredproductsarebuiltfirstinthegym.HehasanannoyingTwitterhabitat@BlairReeves.BenGainesisaGroupProductManagerforAdobeAnalyticsCloud.Inthisrole,heworkscloselywithAdobecustomerstounderstandtheirneedsandguidetheproductstrategytoaddresstheirmostpressingproblems.AnativeBostoniantransplantedtoSaltLakeCity,Benplaysbasketballcompulsively,andalsoenjoyscooking,tourism,andplayingwithhisfourkids.YoucanconsumeBen'severywakingthoughtonTwitterat@benjamingaines.Readmore