KarlLagerfeld:ShoppingCenter

Chanel'sfashionshowsarealwaysunexpected,butwiththesetofKarlLagerfeld'smostrecentFall-Winter2014/15Prêt-à-Portercollectionforthehouse,thedesignerseemstohavefinallyoutdonehimself.Theconceptofthecatwalkwasbornanewasthe"ChanelShoppingCenter,"wheremodelsjostledwithoneanotherastheybrowsedshelvesandplaceditemsintheirshoppingtrolleys.Thiswas,ofcourse,nonormalsupermarketbutaspectacularironicreinterpretationofChanel'sbelovedcodes,wheresupermarketproduceandpackagingwerere-designedaccordingtoLagerfeld'switandwhim.TherewerethousandsofitemstobeholdincludingMontCambonwine,MademoisellePrivédoormats,tweedenergydrinks,CocoFlakes(tobeeatenwithnomorethanLaitdeCoco),Paris-Dallasketchup,lion-shapedpasta,aswellasbottledwaterlabeled"EaudeCHANELNo0."ThevisualvocabularyofthesupermarketequallyinformedLagerfeld'scollection:fromchainshoppingbaskets,vacuum-packedhandbags,bottletopandpadlock-shapedjewelry,toiridescentoutfitswithshoplifter-sizedpockets.ThisbookpreservestheChanelShoppingCenterinprint,andisplayfullystyledasamailordercataloguedisplayingallitemsseeminglyforpurchase-butonlywhilestockslast.