书目

SPEAK LIKE A CEO

内容简介

Onyourrisetothetop,hardworkandexperienceareimportant,buttheycantakeyouonlysofar.Toleadinyourindustryorprofession,youmustbereadytoassumetheleader'sspeakingrole.Insurveyaftersurvey,thenumber-oneskilldeterminedtobeindispensabletoleadersiscommunication.Mustyoubebornwiththistalent,orcanyoulearnhowtocommandaroom?InSpeaklikeaCEOSuzanneBatesprovesthatyoudon'thavetobeanatural-bornspeakertodevelopacompellingcommunicationstyleallyourown.Whetheryou'reinthecornerofficeortheOvalOffice,atthediningroomtableorbeforeanaudienceofmillions,you'llfindablueprinttospeaklikealeaderandgetresults.Notanotherone-size-fits-allguidetobetterpresentationsorpublicspeaking,SpeaklikeaCEOisasophisticatedapproachbasedonthephilosophythatsuccessfulleadershavetheirownuniquecommunicationstyles.Itsself-assessments,exercises,andcustomizableself-improvementplansletyouzeroinonyourstrengthsasacommunicatoranddiscoveryournaturalabilities.Asanaward-winningnewsanchor,Batesinterviewedmorethantenthousandbusinessandpoliticalleaders,celebrities,andnewsmakers--andshesawthemattheirbestandworst.Nowasought-afterexecutivetrainerwithnationalandinternationalclients,sheisrenownedforherabilitytotransformleaderswhoavoidthespotlightintobold,confident,naturalspeakers.InSpeaklikeaCEO,shearmsyouwiththesametechniquesthathavehelpedherclientsbecomecommunicatorsextraordinaire.You'llfindtricksofthetrade,whetherspeakinginfrontofcrowdsandcamerasorone-on-one.SpeaklikeaCEOalsooffersyouachancetolearnfromthemasters.YouwillbeinspiredbytheadviceandexperienceofleadersincludingRudolphGiuliani,MarioCuomo,ColinPowell,OprahWinfrey,JackWelch,andRichardBranson.You'lllearntechniquesofHillaryClinton,JoeBiden,andevenAbrahamLincoln.SpeaklikeaCEOshowsyouhowto:Overcomepressureandprojectarelaxed,comfortablepresenceWarmupanymeetingandkeepyouraudienceengagedDiscoveryourownauthenticwaytocommunicateHandledifficultconversations,interviews,andquestionswithconfidenceAcethemostchallengingsituations,includingspeeches,presentations,mediainterviews,Q&Asessions,businessmeetings,publicdebates,andmoreCreateasimple,step-by-stepplansothatyoumastereveryaspectofspeakingYourguidetohandlinganycommunicationchallengelikeapro,SpeaklikeaCEOisoneresourceyoudon'twanttobewithout.Whetheryou'reonyourwaytothetoporyou'vealreadyarrived,you'llrefertoitagainandagain.

作者简介

SuzanneBatesisacommunicationconsultanttoahostofprestigiousclients,includingMellonFinancial,StateStreetBank,Ernst&Young,SunLife,Dreyfus,Citistreet,Sepracor,andCabotCorporation.Fortwodecadesshewasatop-ratedanchorwithWBZ-TV,Boston;WCAU,Philadelphia;andWFLA-TV,Tampa-St.Petersburg.SheisamemberoftheLeadershipCouncilofHarvardUniversity'sCenterforBusinessandGovernmentandisanAssociatedPressNewsAwardwinner.

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