Fascinate：Your 7 Triggers to Persuasion and Captivation

ThankstotheInternetandnonstopmedia,thehumanattentionspanhasbeenreducedtoamatterofseconds.Sohow,inanoversaturated,hyper-competitivemarketplace,canwegetourmessages,ourideas,andourproductsnoticed?Goingbeyondmarketing,SallyHogsheadlookedforanswersinarangeofdisciplines,fromneurobiologyandpsychologytoevolutionaryanthropologyandhistory.Shefoundspecificandinterestingpatterns:AncientRomanssharedthesamefixationsasCarrieBradshawinSexandtheCity.Amazon.comandcreaturesintheAmazonjungleuseidenticalmethodstoallurecustomersandprey.Analysingawiderangeofexamples,Hogsheaddiscoveredtheyallsharedacommonality:fascination.Deliveredinapithy,intelligent,moxie-fueledstyle,andbackedbyin-depthresearch,Hogshead'screative,idea-filledbookexaminestheprinciplesbehindfascinationandexploreshowtheycanbeusedtoinfluenceawiderangeofdecisions,fromwhichbrandoffrozenpeastobuyandwhichcompanytojointowhichbooktoreadandwheretovacation.StructuredaroundseventriggersthatHogsheadidentifies,thisinvaluableguideexploreshowanyonecanusethemtomakeproducts,messages,andservicesmorefascinating-andmoresuccessful.