Wharton on Dynamic Competitive Strategy[Wharton论动态竞争策略]

WHARTONonDYNAMICCOMPETITIVESTRATEGY"Avaluablecontribution,thisinsightfulbookmakesitclearthatstrategyisnotaone–timesearchforasustainablecompetitiveadvantage,butacontinuousmonitoringoftheenvironment,consumers,andcompetitorswiththeobjectofmakingtherightmovesinadynamicallychangingcompetitivelandscape."–PhilipKotlerS.C.Johnson&SonsDistinguishedProfessorofInternationalMarketingJ.L.KelloggGraduateSchoolofManagementNorthwesternUniversity."Anambitiousandwelcomedeffortataddressingstrategyfromaninterdisciplinaryperspective."–ProfessorDonLehmannColumbiaUniversityGraduateSchoolofBusiness."WhartononDynamicCompetitiveStrategyweavestogetheranunprecedentedinterdisciplinaryanalysisofcompetitivestrategiesthatanyglobalmanagershouldconsiderindispensablereading...Animpressivebook."–JonM.Huntsman,Sr.ChairmanandCEOHuntsmanCorporation."Provocativeandmeaningful...Providesanexcellentframeworkforformulatingstrategy."–SamMorascaVicePresident,MarketingShellOilProductsCompany."ARosettastoneforstrategy.Readitandkeepitbyyourside!"–DaleMossExecutiveVicePresident,SalesandMarketingUSABritishAirways,NewYorkThecompetitivechallengesfacingyouaremorecomplexandfast–movingthanever.Thisenvironmentdemandsdynamiccompetitivestrategies–strategiesthatanticipateandadjusttocompetitors′countermoves,shiftingcustomerdemands,andchangesinthebusinessworld.WhartononDynamicCompetitiveStrategyoffersnewperspectivesoncompetitivestrategyfromadistinguishedgroupoffacultyatWhartonandotherleadingbusinessschoolsaroundtheworld.Thisbookpresentsthebestinsightsfromdecadesofresearchinkeyareassuchascompetitivestrategy,simulations,gametheory,scenarioplanning,publicpolicy,andmarket–drivenstrategy.Itrepresentsthemostcohesivecollectionofinsightsonstrategyeverassembledbyaleadingschoolofbusiness.Developedforthethinkingmanager,WhartononDynamicCompetitiveStrategyprovidesdeepinsightsintothetruedynamicsofcompetition.Incontrasttopopular,quick–fixformulasforstrategicsuccess,thisbookprovidesperspectivesthatwillhelpyoubetterunderstandtheunderlyingdynamicsofcompetitiveinteractionsandmakebetterstrategicdecisionsinarapidlychanginganduncertainworld.Theinsightsandapproachespresentedhereareillustratedwithreal–worldexampleswhichdemonstratehowtheseapproachescanbeappliedtoyourstrategicchallenges.Thesechapterswillhelpyoubetteraddresskeystrategicissuessuchas:?Anticipatingcompetitors′responsesusinggametheory,simulations,scenarioplanning,conjointanalysis,andothertools–anddesigningthebeststrategyinlightoftheseexpectedresponses?Planningformultipleroundsofcompetitioninthewaythatchessplayersthinkthroughmultiplemoves?Understandinghowchangesintechnologyandpublicpolicyormovesbycompetitorscanundermineyourcurrentadvantagesorneutralizefutureadvantages?Broadeningyourrangeofoptionsforreactingtomovesbycompetitors?Signalingandpreemptingrivals.Thisgroundbreakingnewbookwillchangeyourviewofstrategyandgiveyouthetoolsyouneedtosucceedinadynamicandintenselychallengingworld.