书目

The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It

内容简介

JEFFREYJ.FOXistheauthoroftheWallreetJournalandNewYorkTimesbesellerHowtoBecomeaCEO.HeisalsothefounderandPresidentofFox&Company,Inc.,amanagementconsultingfirmthatspecializesinmarketingrategydevelopmentandsaleseffectiveness.RICHARDC.GREGORYisaSeniorConsultantwithFox&Company.HeleadsFox’sDollarizationConsultingandTrainingpractice,whichhelpsclientsdevelopinnovativeapproachestoarticulatingandquantifyingthevaluetheydelivertotheircuomers.

作者简介

JEFFREYJ.FOXistheauthoroftheWallStreetJournalandNewYorkTimesbestsellerHowtoBecomeaCEO.HeisalsothefounderandPresidentofFox&Company,Inc.,amanagementconsultingfirmthatspecializesinmarketingstrategydevelopmentandsaleseffectiveness.RICHARDC.GREGORYisaSeniorConsultantwithFox&Company.HeleadsFox’sDollarizationConsultingandTrainingpractice,whichhelpsclientsdevelopinnovativeapproachestoarticulatingandquantifyingthevaluetheydelivertotheircustomers.

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