内容简介
JEFFREYJ.FOXistheauthoroftheWallreetJournalandNewYorkTimesbesellerHowtoBecomeaCEO.HeisalsothefounderandPresidentofFox&Company,Inc.,amanagementconsultingfirmthatspecializesinmarketingrategydevelopmentandsaleseffectiveness.RICHARDC.GREGORYisaSeniorConsultantwithFox&Company.HeleadsFox’sDollarizationConsultingandTrainingpractice,whichhelpsclientsdevelopinnovativeapproachestoarticulatingandquantifyingthevaluetheydelivertotheircuomers.