Conscious Capitalism：Liberating the Heroic Spirit of Business
- 作者
- 出版社 Harvard Business Review Press
- 出版时间 2013年9月
- ISBN 9781422144206
- 定价 256.20
内容简介
A"NewYorkTimes"and"WallStreetJournal"BestsellerInthisbook,WholeFoodsMarketcofounderJohnMackeyandprofessorandConsciousCapitalism,Inc.cofounderRajSisodiaarguefortheinherentgoodofbothbusinessandcapitalism.Featuringsomeoftoday'sbest-knowncompanies,theyillustratehowthesetwoforcescan——anddo——workmostpowerfullytocreatevalueforallstakeholders:includingcustomers,employees,suppliers,investors,society,andtheenvironment.These"ConsciousCapitalism"companiesincludeWholeFoodsMarket,SouthwestAirlines,Costco,Google,Patagonia,TheContainerStore,UPS,anddozensofothers.Weknowthem;webuytheirproductsorusetheirservices.Nowit'stimetobetterunderstandhowtheseorganizationsusefourspecifictenets——"higherpurpose,""stakeholderintegration,""consciousleadership,"and"consciouscultureandmanagement"——tobuildstrongbusinessesandhelpadvancecapitalismfurthertowardrealizingitshighestpotential.AsleadersoftheConsciousCapitalismmovement,MackeyandSisodiaarguethataspiringleadersandbusinessbuildersneedtocontinueonthispathoftransformation——forthegoodofbothbusinessandsocietyasawhole.Atonceabolddefenseandreimaginingofcapitalismandablueprintforanewsystemfordoingbusinessgroundedinamoreevolvedethicalconsciousness,thisbookprovidesanewlensforindividualsandcompanieslookingtobuildamorecooperative,humane,andpositivefuture.
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