The Tipping Point：How Little Things Can Make a Big Difference
- 作者
- 出版社 Oversea Publishing House
- 出版时间 2002年1月 第1版
- ISBN 9780316346627
内容简介
THETIPPINGPOINTISTHATMAGICMOMENTWHENANIDEA,TREND,ORSOCIALBEHAVIORCROSSESATHRESHOLD,TIPS,ANDSPREADSLIKEWILDFIRE.Justasasinglesickpersoncanstartanepidemicoftheflu,sotoocanasmallbutpreciselytargetedpushcauseafashiontrend,thepopularityofanewproduct,oradropinthecrimerate.Thiswidelyacclaimedbest-seller,inwhichMalcolmGladwellexploresandbrilliantlyilluminatesthetippingpointphenomenon,isalreadychangingthewaypeoplethrough-outtheworldthinkaboutsellingproductsanddisseminatingideas.
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