Who Gets What — And Why: The New Economics Of Matchmaking And Market Design

Inhisfluentandaccessiblebook，Mr.Rothvividlydescribesthesuccessesofmarketdesign.Economist.comInthisfascinating，oftensurprisingbook，AlvinRothguidesusthroughthejunglesofmodernlife，pointingtothemanymarketsthatarehiddeninplainviewallaroundus.DanAriely，authorofPredictablyIrrationalandThe(Honest)TruthAboutDishonestyMostofthestudyofeconomicsdealswithcommoditymarkets，wherethepriceofagoodconnectssellersandbuyers.Butwhataboutotherkindsofgoods，likeaspotintheYalefreshmanclassorapositionatGoogle?Ifyouveeversoughtajoborhiredsomeone，appliedtocollegeorguidedyourchildintoagoodkindergarten，askedsomeoneoutonadateorbeenaskedout，youveparticipatedinakindofmarket.Thisistheterritoryofmatchingmarkets，wheresellersandbuyersmustchooseeachother，andpriceisnttheonlyfactordeterminingwhogetswhat.InWhoGetsWhatandWhy，NobellaureateAlvinE.Rothrevealsthematchingmarketshiddenaroundusandshowsushowtorecognizeagoodmatchandmakesmarter，moreconfidentdecisions.Mr.Rothsworkhasbeentodiscoverthemostefficientandequitablemethodsofmatching，andimplementthemintheworld.Hewriteswithverveandstyle...WhoGetsWhatandWhyisapleasuretoread.WallStreetJournalAbookfilledwithwit，charm，commonsense，anduncommonwisdom.PaulMilgrom，professorofeconomics，StanfordUniversityandStanfordBusinessSchool"