The Wisdom of Crowds：Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business

Inthisfascinatingbook,NewYorkerbusinesscolumnistJamesSurowieckiexploresadeceptivelysimpleidea:Largegroupsofpeoplearesmarterthananelitefew,nomatterhowbrilliant–betteratsolvingproblems,fosteringinnovation,comingtowisedecisions,evenpredictingthefuture.Withboundlesseruditionandindelightfullyclearprose,Surowieckirangesacrossfieldsasdiverseaspopularculture,psychology,antbiology,behavioraleconomics,artificialintelligence,militaryhistory,andpoliticstoshowhowthissimpleideaoffersimportantlessonsforhowweliveourlives,selectourleaders,runourcompanies,andthinkaboutourworld.