内容简介
Thepromiseandperils-mostlythelatter-thatWesternbusinessesfaceinChina'shugebutchaoticmarketareprobedinthisilluminatingifnotquitereassuringprimer.Ex-WallStreetJournalChinabureauchiefMcGregorpresentsaseriesofcasestudiesfromcapitalism'sWildEast,includingarockyjointventurebetweenMorganStanleyandaChinesebank;theriseandfallofaChinesepeasantturnedbillionairesmuggler;RupertMurdoch'stravailsinbringingasatelliteTVnetworktoChina;andamuck-rakingChinesefinancialjournalist'sbattleswithbothgovernmentcensorshipandtheprivatemedia'scozyrelationshipswithadvertisers.Hecapseachchapterwithgleaningsofwisdom("assumeyourprocurementdepartmentiscorruptuntilproveninnocent")andpointersonsuchtopicsaswhichbribesareethicallyacceptable(expenses-paidjunketstoAmerica"withgenerousopportunitiesfortourismandrelaxation")andwhicharenot(suitcasesfullofcash).McGregorwriteswiththeconfidenceofanoldChinahand,occasionallylapsingintogeneralitiesaboutAsian"shame-based"cultures,butgenerallytreatingtheChinesebusinesspeopleheprofileswiththesamesympathyandinsightheaccordsWesterners.Still,thepicturehepaintsoftheChineseeconomyisadauntingone,ruledbyover-mightyCommunistofficials,bribe-hungrybureaucrats,Byzantineregulationsandamurky,cut-throatbusinessculturestructuredbypersonalandfamilyties.WesternerscontemplatingaplungeintothissharktankwillprofitfromMcGregor'scautionarytales.
作者简介
JamesMcGregoriseverybody'sgo-toguyonChina,providingstrategicadvicetotoppoliticalleadersandFortune500CEOs,servingasaninsightfulandinfluentialChinacommentatorfortelevision,radioandprintmediaacrosstheglobe,andguidingChinainvestments,mergers&acquisitionsandallmannerofbusinessdealsforclientsofJLMcGregor&Company.JamesMcGregoristhefounder,chairmanandCEOofJLMcGregor&CompanyLLC,aChina-focusedresearchandadvisoryfirm.AMandarinspeaker,heisajournalist-turned-businessmanwhohaslivedinChinafor20yearsandtheauthorofthebookOneBillionCustomers:LessonsFromtheFrontLinesofDoingBusinessinChina,awidely-acclaimedbest-sellerpublishedbySimon&Schuster.Previously,McGregorrantheprivateconsultingfirmBlackIncChina,whichwasthelaunchinggroundforJLMcGregor&Company.HehaslongservedasSeniorChinaAdvisorforOgilvyWorldwide,andhasalsobeenseniorChinaadvisorforSpencerStuartandaSeniorDirectorofStonebridgeInternationalLLC,aninternationalstrategicadvisoryfirmheadedbyformerU.S.NationalSecurityAdvisorSandyBerger.Beforeresearchingandwritingthebook,McGregorwasapartnerandtheChinamanagingdirectorforGIVVenturePartners,a$140millionventurecapitalfundspecializingintechnologyinvestmentsinChinaandIndia.McGregorwasalsoapioneeroftheChineseInternet,servingasanadvisortomanyChineseInternetstartupsandasanearlyinvestorandboardmemberofSohu.comduringthecompany'sJuly2000NASDAQlisting.McGregor'sinterestinAsiabeganatage18whenheservedasaninfantrysoldierinVietnam.HisChinacareerstartedin1985whenhebackpackedthroughChinaanddecidedhewantedtolearnMandarinandfocusonbeingajournalistinChina.Atthetime,McGregorwasareporteronCapitolHillinWashingtonD.C.forKnight-RidderNewspapers.From1987to1993McGregorservedasTheWallStreetJournal'sTaiwanbureauchiefandTheWallStreetJournal'sChinabureauchief.From1993to2000,McGregorwaschiefexecutiveofDowJones&Co.inChina,andavice-presidentintheDowJonesInternationalGroup.AtDowJones,McGregorbuiltaportfolioofmediabusinessesthatemployedsome150ChineseprofessionalswithofficesinBeijing,Shanghai,ShenzhenandHongKong.In1996,McGregorwasChairmanoftheAmericanChamberofCommerceinChina.HealsoservedforadecadeasaGovernorofthatorganization.McGregoriscurrentlyamemberoftheNationalCommitteeonUS-ChinaRelations;amemberoftheInternationalCounciloftheAsiaSociety;andheservesonavarietyofChina-relatedadvisoryboards.
