Say It Like Obama：The Power of Speaking with Purpose and Vision

IncludesObama'shistoricacceptancespeechfromtheDemocraticNationalConventionInspeechafterspeech,BarackObamahas“firedup”millionsofenthusiasticsupporterswithhisinspiringvision,rousingrhetoric,andcharismaticpresenceHisoutstandingcommunicationskillsgaverisetoanunprecedentedpoliticalmovementandfueledObama’ssuccessinbecomingthefirstAfricanAmericanpresidentialnomineeofamajorU.S.politicalparty.Butinspiringandpersuadingmillionsisn’tsimplyaproductofinnateability—BarackObamahonedtechniquesthatmadehimahighlyeffectivespeakerbeforeaudiencesnumberingthirtyto200,000.Thesetechniquesarevitalnotonlyinthepoliticalarena,butalsoforbusinessexecutives,managers,andleadersfromallwalksoflife.Thisbookisabouttheartofpersuasion,thepowerofpresentation,andthemosteffectivetechniquesofcommunication.Frombuildingstrongargumentsandfacingtoughissuestoinspiringateamorworkforcetonewlevelsofinnovationandproductivity,SayItLikeObamagivesyouthetoolsyoucanusetoinstillpositivechangeateverylevelofyourorganizationbylearninghowto:MakeastrongfirstimpressionUsebodylanguageandvoiceEstablishcommongroundGaintrustandconfidenceWinheartsandmindsDriveyourpointshomeConveyyourvisionthroughimageryandwordsthatresonateBuildtoacrescendoandleavealastingimpressionWhetheryou’reamanager,executive,orpublicspeaker,ateacher,businessowner,orcommunityleader,SayItLikeObamawillprovideyouwithpresentationtechniquesthathaveinspiredandmobilizedaudiencesofeverysize.