关于权力与影响力的新法则POWER AND INFLUENCE: THE RULES HAVE CHAN

formerHill&KnowltonCEODilenschneidercoversthebasesonwhatthosewithpowershoulddotoretainandexpandit,fromkeepingupwiththetimes(orasheputsit,Accept,Adapt,andAccelerate—orAtrophy)toencouraginginnovation,seizingopportunitiesanddevelopingextensivenetworksofpersonalandprofessionalcontacts.Usingexamplesfromhisownhistoryaswellasinsightsfromothersuccessfulandinfluentialbusinessbuilders,Dilenschneidersharestried-and-trueadviceapplicabletoanyonewhowantstogetaheadandstayaheadinbusinessmanagementandownership.Dilenschneider'spersonalexperiencesareparticularlyinterestingandinstructive,suchashisdecisiontoleavehiswell-paidpositionatHill&Knowltonwhenherealizedthecompanywasgoinginadirectionhenolongeragreedwith,orhiswillingnesstolearnfromthoseheadmired,whointurnbecamegenerousmentors.Healsodiscussesnewertechnologiesandpromotionaltechniquessuchasblogging.Dilenschneiderhashadavariedcareer,andthereaderleavesthissmallvolumewishinghehadbeenwillingtosharemoreofit.(Aug.)Copyright©ReedBusinessInformation,adivisionofReedElsevierInc.Allrightsreserved.