打破官僚BREAK FROM THE PACK

Everywhere,productsarebeingcommoditized,servicesarebeingimitated,andtraditionalbarrierstomarketentryarecollapsing.Tosustaincompetitiveadvantageintoday'sCopycatEconomy,companiesmustbreakfromthepack.Thisbookwillshowhow.OrenHararistartsbytouring"CommodityHell,"andidentifying10commonmistakesthatkeepcompaniestrappedinthepack.Next,Harariintroducessixstrategiesforpropellingyourorganizationwherecompetitorscan'tfollow.Learnhowtodominatemarkets(andwhentoleavethem);howtocreatea"highercause"thatwillmobilizestakeholders;andhowtobuildapipelineofcool,compellingproducts,inanyindustry.Hararirevealsnewwaystotakecustomersfarbeyondmere"satisfaction,"andshowshowtoinnovateineventhemostprosaicareasofabusiness.Learnhowtoavoiddestructivemergers,andbuywhatreallymatters:talent,imagination,foresight,speed,rebelliousness,andinspiration.Finally,Hararioffersacandid"12Step"programfortransformingleadershipbehaviortoleadthecharge--andleavecompetitorsinthedust.