Creative Confidence Unleashing the Creative Pot

IDEOfounderandStanfordd.schoolcreatorDavidKelleyandhisbrotherTomKelley，IDEOpartnerandtheauthorofthebestsellingTheArtofInnovation，havewrittenapowerfulandcompellingbookonunleashingthecreativitythatlieswithineachandeveryoneofus.Toooften，companiesandindividualsassumethatcreativityandinnovationarethedomainofthe"creativetypes."Buttwooftheleadingexpertsininnovation，design，andcreativityontheplanetshowusthateachandeveryoneofusiscreative.InanincrediblyentertainingandinspiringnarrativethatdrawsoncountlessstoriesfromtheirworkatIDEO，theStanfordd.school，andwithmanyoftheworld'stopcompanies，DavidandTomKelleyidentifytheprinciplesandstrategiesthatwillallowustotapintoourcreativepotentialinourworklives，andinourpersonallives，andallowustoinnovateintermsofhowweapproachandsolveproblems.Itisabookthatwillhelpeachofusbemoreproductiveandsuccessfulinourlivesandinourcareers.