Seeing What's Next：Using Theories of Innovation to Predict Industry Change

Whenadisruptiveinnovationislaunched,itchangestheentireindustryandeveryfirmoperatingwithininThisbookarguesthatitispossibletopredictwhichcompanieswillwinandwhichwillloseinaspecificsituation—andprovidesapracticalframeworkfordoingso.Mostbooksoninnovation—includingChristensen’sprevioustwobooks—approachedinnovationfromtheinside-out,showingfirmshowtheycancreateinnovationsinsidetheirowncompanies.Thisbookiswrittenfroman“outside-in”perspective,showinghowexecutives,investors,andanalystscanassesstheimpactofanewinnovationonthefirmstheyhaveavestedinterestin.