Brand Famous: How To Get Everyone Talking About Your Business

Makeyourbusinessahouse-holdnameDon’tletyourbusinessfadeintothebackground.It’stimetostandoutandgetseen!Therearesomanybrandsoutthere–inallsectors–youneedyourstoshineabovethecompetition.It’stimetotakeyourbrandtothenextlevel.Andthat’swhatBrandFamoushelpsyoudo.WhetheryouwanttoBUILD,RENOVATEorjustRefreshyourbrand.WrittenbyLinziBoyd,asavvyentrepreneurialbrandguruwhoseglamorouscommunicationsagencyhashelpedelevatesomeofthecountry’smostfamoushigh-street,consumerbrands,thisbookoutlinesawinningformulaforsuccess,fromideatoexecution,alongwithhiddenbrandingsecrets,practicaltipsandreallifeexamples.Linzimapsoutfivestagestoworkthroughfromdiscoveringthetrueessenceofyourbrandtonailingthatall-importantrecognition.YoucanusethesameexacttoolsandprocessesthatLinziuseswithsomeofthecountry’smostfamousbrands.·Discoverwhattacticswillactuallymakeyourbusinessorproductadesirable,recognisablebrand·Learnhowtomaximize‘newschool’brandbuildingapproachesfortoday’sconsumerworld·Gaininsightsoncommonmistakestoavoidwhenbuildingyourbrand·ReadaboutsomeofLinzi’srecentcampaignsfromrecognisedhouseholdbrandnames·Beguidedthroughthefive-stepprocessrequiredtoachievestandoutstatus