Think Like Your Customer
- 作者
- 出版社 Mcgraw-Hill
- 出版时间 2004年10月
- ISBN 9780071441889
- 定价 192.00
内容简介
HowtocapturecustomersbylearningtothinkthewaytheydoThemostcommoncomplaintBillStinnetthearsfromhiscorporateclientsisthatwould-bevendorsandsuppliers"justdon'tunderstandourbusiness."InThinkLikeYourCustomer,Stinnettexplainswhythekeytolandingcorporatecustomersistolearntothinkaboutthethingsexecutivesandbusinessownersthinkaboutandunderstandhowtheymakecomplexbuyingdecisions.DrawinguponhisyearsofexperienceasaFortune500consultant,heofferssalesandmarketingprofessionalsapowerfulframeworkforunderstandingtheinnerworkingsofabusiness;knowingwhatmotivatesitsexecutivesandinfluencestheirbuyingdecisions;identifyingacompany'sorganizationalstructureanddecision-makingpsychology;andusingthatinformationtodevelopawinningstrategyforinfluencinghowandwhythecustomerbuys.Inaddition,youreceive:Solidmarketinginsightsdeliveredinafun,breezystylebyatopcorporateconsultantandseminarleaderExperttipsonhowtomaximizethevalueandprofitabilityofrelationshipswithcorporateclientsandcustomers
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