内容简介
WhywouldaninvestorcarewhetheramoneymanagerwearsLouboutinsorloafers?Becausemoney--howtokeepitandhowtomakemoreofit--isoneveryone'smind.Andresearchshowsitpaystoinvestwithorlikeawoman.?Studyafterstudyshowsthatwomeninvestdifferentlythanmen.Fromlessoverconfidence,overtrading,andtestosteronetoagreatertoleranceformarketnoiseandamoreconsistentapplicationofinvestmentstrategy,thereareanumberreasonswhywomenapproachinvestinginauniqueway.Womencreatebothcognitiveandbehavioral"alpha"withtheirinvestmentstylewhichcontributesoverthelong-runtooutsizedinvestmentreturns.?WomenofTheStreet:WhyFemaleMoneyManagersGenerateHigherReturns(AndHowYouCanToo)looksatbehavioralandbiologicalinvestmentresearchtoexplorehowwomenthinkaboutinvesting,andtodeterminewhywomenmayhaveamoneymanagementedge.Thebookthenidentifiesandinterviews11topfemale"marketwizards"inhedgefunds,privateequity,venturecapital,andotherassetclassestoseehowwomen'sinnateinvestingcharacteristicstranslateindifferentstrategiesandmarketsintosignificantprofits.Theconversationsprovidemarketwisdomthatcanenhanceyourportfolio,regardlessofyourgender.Italsoprovidesinteresting"insiderinformation"onthefinancialindustry.Andfinally,WomenofTheStreetprovidesrolemodelsforthenextgenerationoffemalemoneymanagers.?