Integrated Marketing Communication：Creative Strategy from Idea to Implementation
- 作者
- 出版社 Rowman & Littlefield Publishers, Inc.
- 出版时间 2007年4月
- ISBN 9780742529649
内容简介
RobynBlakeman'sIntegratedMarketingCommunicationoffersaclassroom-tested,step-by-stepapproachthatlaysoutcreativeprocessesandstrategiesforeffectiveIMC,aswellashowtraditionaladvertisingandmarketingprinciplesarechanging.Blakem
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