WEconomy You Can Find Meaning, Make A Living, and Change the World

ThebookintroducestheWEconomy–afusingsocialpurposewithfor-profitbusinessmodels–andoutlinestwodefiningprincipleswithstrategiestomakethemhappen:ProfitingbyPurposeandPurposebyProfit.Purposeisthebiggestthingtohappentobusinesssincetheassemblyline.Mountingevidencepointstoworkersandconsumersareincreasinglydedicatingtheirtalentandusingtheirspendingpowertocompaniesthatmakeapositiveimpact.Purposeisthemostpowerfuluntappedforcetoenhanceyourcareerandyourbusiness:itisamarketingplan,acustomerloyaltyprogram,anincentivetobuildB2Brelationships,evenanopendoortonewmarkets.Butit’snotenoughtoknowthatpurposeisimportant;youhavetoknowhowtoexecuteit.ThisbookshowshowtoapplythesameprinciplesofbusinesstoboosttheproductivityandperformanceofyourCSRstrategiesandcharitablepartners.Socialmissionneedsasustainablestrategyasmuchasacorebusinessplan.Anditisthiskindofpurpose--aproductive,tacticalsocialpurposewithprofitincentives–thatisaddressedinthisbook.,