书目

Good Strategy Bad Strategy：The Difference and Why It Matters

内容简介

Clearsoutthemumbojumboandmuddledthinkingunderlyingtoomanystrategiesandprovidesaclearwaytocreateandimplementapowerfulaction-orientedstrategyfortherealworldDevelopingandimplementingastrategyisthecentraltaskofaleader,whethertheCEOataFortune100company,anentrepreneur,achurchpastor,theheadofaschool,oragovernmentofficial.RichardRumeltshowsthattherehasbeenagrowingandunfortunatetendencytoequateMom-and-apple-pievalues,fluffypackagesofbuzzwords,motivationalslogans,andfinancialgoalswith"strategy."Hedebunkstheseelementsof"badstrategy"andawakensanunderstandingofthepowerofa"goodstrategy."Agoodstrategyisaspecificandcoherentresponseto—andapproachforovercoming—theobstaclestoprogress.Agoodstrategyworksbyharnessingandapplyingpowerwhereitwillhavethegreatesteffectinchallengesasvariedasputtingamanonthemoon,fightingawar,launchinganewproduct,respondingtochangingmarketdynamics,startingacharterschool,orsettingupagovernmentprogram.Rumelt'sninesourcesofpower—rangingfromusingleveragetoeffectivelyfocusingongrowth—areeye-openingyetpragmatictoolsthatcanbeputtoworkonMondaymorning.Surprisingly,agoodstrategyisoftenunexpectedbecausemostorganizationsdon'thaveone.Instead,theyhave"visions,"mistakefinancialgoalsforstrategy,andpursuea"dog'sdinner"ofconflictingpoliciesandactions.

作者简介

RICHARDP.RUMELTisoneoftheworld'smostinfluentialthinkersonstrategyandmanagement.TheEconomistprofiledhimasoneoftwenty-fivelivingpersonswhohavehadthemostinfluenceonmanagementconceptsandcorporatepractice.McKinsey.Quarterlydescribedhimasbeing"strategy'sstrategist"andas"agiantinthefieldofstrategy."Throughouthiscareerhehasdefinedthecuttingedgeofstrategy,initiatingthesystematiceconomicstudyofstrategy,developingtheideathatcompaniesthatfocusoncoreskillsperformbest,andthatsuperiorperformanceisnotamatterofbeingintherightindustrybutcomesfromafirm'sindividualexcellence.Heisoneofthefoundersoftheresource-basedviewofstrategy,aperspectivethatbreakswiththemarket-powertradition,explainingperformanceintermsofuniquespecializedresources.RichardRumeltreceivedhisdoctoraldegreefromHarvardBusinessSchool,holdstheHarryandElsaKuninChairattheUCLAAndersonSchoolofManagement,andisaconsultanttosmallfirmssuchastheSamuelGoldwynCompanyandgiantssuchasShellInternational,aswellastoorganizationsintheeducationalandnot-for-profitworlds.

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