Business Model Generation：A Handbook for Visionaries, Game Changers, and Challengers

You'reholdingahandbookforvisionaries,gamechangers,andchallengersstrivingtodefyoutmodedbusinessmodelsanddesigntomorrow'senterprises.It'sabookforthebusinessmodelgeneration.Disruptivenewbusinessmodelsareemblematicofourgeneration.Yettheyremainpoorlyunderstood,evenastheytransformcompetitivelandscapesacrossindustries.BusinessModelGenerationoffersyoupowerful,simple,testedtoolsforunderstanding,designing,reworking,andimplementingbusinessmodels.BusinessModelGenerationisapractical,inspiringhandbookforanyonestrivingtoimproveabusinessmodel-orcraftanewone.BusinessModelGenerationwillteachyoupowerfulandpracticalinnovationtechniquesusedtodaybyleadingcompaniesworldwide.Youwilllearnhowtosystematicallyunderstand,design,andimplementanewbusinessmodel—oranalyzeandrenovateanoldone.BusinessModelGenerationpracticeswhatitpreaches.Coauthoredby470BusinessModelCanvaspractitionersfromforty-fivecountries,thebookwasfinancedandproducedindependentlyofthetraditionalpublishingindustry.Itfeaturesatightlyintegrated,visual,lie-flatdesignthatenablesimmediatehands-onuse.BusinessModelGenerationisforthosereadytoabandonoutmodedthinkingandembracenew,innovativemodelsofvaluecreation:executives,consultants,entrepreneurs—andleadersofallorganizations.完美结合图像与策略思考的奇书，人人都能有贡献的企业创新！《商业模式新生代》身影频频出现在各国的畅销榜，一本讨论商业模型的书会这么受欢迎？一打开目录，就知道这本书的野心不小，书中涵盖的范围包括企业分析、创新思考、策略拟定及实际执行，完整描述了商业模式创新所需的各个方面。但本书厉害之处不在此，它不像一般经管书，需要极度专注才能理解那些艰深名词。这本书的知识可说得上是一本抵十本，但这并不是一本厚重的砖头书，不到三百页的厚度，如何能涵盖这么多信息？要归功于作者群结合文字与图像的高深功力，用最简洁的方式让读者了解商业竞争的各个面向。来自45个国家共470名实践家组成的令人敬佩的协作群，他们有效过滤掉杂音，只留下真正重要的信息，更重要的，他教你如何实际去应用。只要你身在商场，这是一本你绝对会感兴趣的商业图书，它的有趣与实用程度不相上下。众多知名企业都已经采用书中的模型实际演练。这本书，将能改变你对商业模式的思考。