Start With Why

Whyaresomepeopleandorganisationsmoreinventive,pioneeringandsuccessfulthanothers?Andwhyaretheyabletorepeattheirsuccessagainandagain?Inbusiness,itdoesn'tmatterwhatyoudo,itmatterswhyyoudoit."StartwithWhy"analysesleaderslikeMartinLutherKingJrandSteveJobsanddiscoversthattheyallthinkinthesameway-theyallstartedwithwhy.SimonSinekexplainstheframeworkneededforbusinessestomovepastknowingwhattheydotohowtheydoit,andthentoaskthemoreimportantquestion-Why?Whydowedowhatwedo?Whydoweexist?Learningtoaskthesequestionscanunlockthesecrettoinspirationalbusiness.Sinekexplainswhatittrulytakestoleadandinspireandhowanyonecanlearnhowtodoit.