Quirkology：怪谈：日常生活的奇妙科学(平装本)

EverwonderedwhybadmusiciansalwayswintheEurovisionSongContest,orhowincompetentpoliticiansgetelected?YouneedsomeQuirkologyinyourlife.Whileotherscientistsbeaverawayonobviousproblems,RichardWisemanhasbeenbusyuncoveringthesecretingredientsofcharisma,exploringhowourpersonalitiesareshapedbywhenwearebornandexaminingwhypeopleusuallymisstheobvioussignsoftheirpartner’sinfidelity.Usingscientificmethodstoinvestigateoffbeattopicsthatinterestthegeneralpublicaswellasthescientificcommunity,Quirkologybringsanewunderstandingtothebackwatersofthehumanmindandtakesustoplaceswheremainstreamscientistsfeartotread.ComparabletoFreakonomics,butBritish,farmorepopulist,andalotfunnier.Findingsinclude:Howdoesyoursurnameinfluenceyourlife?Whatdoesthewayyouwalkrevealaboutyourpersonality?Whyshouldwomenhavemenwritetheirpersonalads?Whatisthefunniestjokeintheworld?