内容简介
UnderstandtheprinciplesandpracticalelementsofBIChoosetherighttechnologyandimplementasuccessfulBIenvironmentYou'reintelligent,right?Soyou'vealreadyfiguredoutthatBusinessIntelligencecanbeprettyvaluableinmakingtherightdecisionsaboutyourbusiness.ThisbookmakesBIunderstandable!You'llseehowtheapplicationsandtechnologiesworktogethertoaccess,analyze,andpresentdatayoucanusetomakebetterdecisionsaboutyourproducts,customers,competitors,andmore.Discoverhowto:DeterminewhatyourbusinessneedsComparedifferentapproachestoBIBuildasolidBIarchitectureandroadmapDesign,develop,anddeployyourBIplanRelateBItodatawarehousing,ERP,CRM,ande-commerce
作者简介
SwainSchepsisManagerofBusinessAnalysisatBrierley+Partners,Inc.andatechnologyveteranmakinghisfirstforayintotheworldofbookauthoring.HewrotethemasterpiecerestinginyourhandswithagreatdealofinputandinspirationfromBIguruandfellowForDummiesauthorAlanR.Simon.Inthelate1990’sSwain,alongwithmostpeoplereadingthisbook,hadhisdot-comboom-to-bustexperiencewithacompanycalled...well,that’snotreallyimportantnowisit.(Anyoneinterestedinbuyingsomeslightlyunderwaterstockoptionsshouldcontactthepublisherimmediately.)AfterthattherewereconsultingstintsatCompaq,Hewlett-Packard,andBestCrossmarkdevelopingsalessupportapplicationsandreportingtools.Asofthiswriting,SwainbasksunderthefluorescentlightsofBrierley,atechnologycompanywhosespecialtyisbuildingcustomerrelationshipandloyaltymanagementsystemsforretailers.TheauthorhashadtheopportunitytolearnfromtheverybestasBrierleyalsoprovidesunparalleledbusinessintelligenceandanalyticsservicesforitsclients.SwainlivesinDallas,TexaswithwifeNancyandamerefourdogs.Hewritesaboutmorethanjusttechnology;hisworkhasappearedinFodor’stravelguidebooks,militaryhistorymagazines,andevenanotherForDummiesbook.
