书目

Chindia:How China and India Are Revolutionizing Global Business

内容简介

ThebestmindsatBusinessWeekexplorewaysyourcompanycansurvive-andthrive-amidthebusinessgrowthandinnovationofChinaandIndiaTheeconomicriseofChinaandIndiahaschangedthewaytheworlddoesbusiness-andtoday'scompaniesneedtostepuptheirgame.Thisin-depthreport,editedbyaseniorwriteratBusinessWeek,goesbehindtheheadlinesofthenew“megamarkets”toexplorehowyourcompanycanstaycompetitive.Withadiversearrayofviewpoints,ideas,andforward-thinkingstrategies,Chindiadiscussesnewavenuesbusinessescanusetoembracechangeandencouragegrowth.BringstogetherreportingandanalysisonChina'sandIndia'semergingmarkets,fromthereportersoftheworld'smostwidelyreadbusinessmagazineProvidesneed-to-knowinformationforyoutoplanforthefutureofyourbusinessFeaturesanintroductionfromEngardio,aswellaschapterintroductionsexplaininghowthestoriesfittogetherandconcludingsummariesofmajorpointsforeachchapter

作者简介

PeteEngardiohaswonnumerousmajorawardsforhiscoverageofglobaleconomicissuesasaseniorwriteratBusinessWeek.Hewasthemagazine'sAsiacorrespondentforsixyearsandiscoauthorofthe2000bookMeltdown:Asia'sBoom,Bust,andBeyond.

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