Designers' Identities 设计师的身份
- 作者
- 出版社 Laurence King
- 出版时间 2010年11月
- ISBN 9781856696906
- 定价 410.20
内容简介
Forgraphicdesignersnoprojectismorepersonalormorecrucial,bothintermsofcommercialsuccessandpeer-grouppositioning,thantheirowncorporateidentity.Fromthefirsthello,todeliveringtheinvoice,designersarejudged,againandagain,onthequalityoftheirprintedandvirtualpresentation,includingtheircompanyname,logo,businesscard,letterhead,website,blog,newsletter,deliverypackaging,brochures,promos,eventhetypefacetheychoose.Thisbookexaminesthecorporateidentitiesof75designers,atvariousstagesintheircareersandfromaroundtheworld,providingblueprintsforbestpracticeandinspiration.Alongwithdetailedinformationaboutformats,materialsandmethods,thebookincludesanumberofinterviewswithdesigners,whotalkthroughtheirowncorporateidentityprogrammeandthereactionstheyhavehadtothis,theirmostpersonaldesignproject.
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