内容简介
Eventhebestfeaturesandsharpestmarketingwon'tmatterifacustomercan'tfindyourproduct.Givenalloftoday'schannelsandincreasinglycompetitiveshelfspace,creatingasuccessfulretailingandmerchandisingstrategyisagrowingchallenge.Thiscollectionprovidesthetoolsandtacticsyouneedtosucceed--frommanaginginventorytocapturingvaluewithpoint-of-purchasepromotions.Someoftheideasyou'llfindinclude:HowtobalanceintuitionandexperiencewithcriticaldatatogettherightproductstostoresatjusttherighttimeWhethermerchandisingoptimizationsystemscancreatevalueforyourcompanyHowpricingandmerchandising"signposts"createnewperceptionsofvaluethatcandrivedemandThefivesurprisinglysimpleessentialstosuccessfulretailing--andhowtogetthemright
作者简介
HarvardBusinessPressisthebook-specificdivisionofHarvardBusinessSchoolPublishing,ownedbytheHarvardBusinessSchool,basedinBoston,MA.ThePresspublishesgeneralinterestbooksinadditiontobusinessbooks.ItsbestsellersBlueOceanStrategyandTheFirst90Daysarewidelyreadinmanagementcircles.HBSPalsopublishesbusinesscaseswhicharewidelyknownHBScases.Thesecasesareusedbybusinessschoolsacrosstheglobeforbusinesseducation.HBPressbooksarefrequentlyreviewedanddiscussedinsuchpublicationsastheNewYorkTimes,TheEconomist,andtheFinancialTimes.