书目

HarvardBusinessReviewonRetailingandMerchandising(HarvardBusinessReviewPaperback)

内容简介

Eventhebestfeaturesandsharpestmarketingwon'tmatterifacustomercan'tfindyourproduct.Givenalloftoday'schannelsandincreasinglycompetitiveshelfspace,creatingasuccessfulretailingandmerchandisingstrategyisagrowingchallenge.Thiscollectionprovidesthetoolsandtacticsyouneedtosucceed--frommanaginginventorytocapturingvaluewithpoint-of-purchasepromotions.Someoftheideasyou'llfindinclude:HowtobalanceintuitionandexperiencewithcriticaldatatogettherightproductstostoresatjusttherighttimeWhethermerchandisingoptimizationsystemscancreatevalueforyourcompanyHowpricingandmerchandising"signposts"createnewperceptionsofvaluethatcandrivedemandThefivesurprisinglysimpleessentialstosuccessfulretailing--andhowtogetthemright

作者简介

HarvardBusinessPressisthebook-specificdivisionofHarvardBusinessSchoolPublishing,ownedbytheHarvardBusinessSchool,basedinBoston,MA.ThePresspublishesgeneralinterestbooksinadditiontobusinessbooks.ItsbestsellersBlueOceanStrategyandTheFirst90Daysarewidelyreadinmanagementcircles.HBSPalsopublishesbusinesscaseswhicharewidelyknownHBScases.Thesecasesareusedbybusinessschoolsacrosstheglobeforbusinesseducation.HBPressbooksarefrequentlyreviewedanddiscussedinsuchpublicationsastheNewYorkTimes,TheEconomist,andtheFinancialTimes.

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