Design Like Apple Seven Principles For Creating Insanely Great Products, Services, and Experiences

ImplementthesameprinciplesthatshapedApple'sapproachtodesignAppleseesdesignasatoolforcreatingbeautifulexperiencesthatconveyapointofviewdowntothesmallestdetail--?fromthetactilefeedbackofkeyboardtotheout-of-the-boxexperienceofaniPhonepackage.Andallofthesecapabilitiesarefoundedinadeepandrichembraceofwhatitmeanstobeadesigner.DesignLikeAppleuncoversthelessonsfromApple'suniqueapproachtoproductcreation,manufacturing,delivery,andcustomerexperience.Offersbehind-the-scenesstoriesfromcurrentandrecentAppleinsidersDrawsoncasestudiesfromothercompaniesthathavemasteredthecreativeapplicationofdesigntocreateoutrageousbusinessresultsDelivershow-tolessonsacrossdesign,marketing,andbusinessstrategyBridgingcreativityandcommerce,thisbookwillshowyoutohowtotrulyDesignLikeApple.,