BasicsAdvertising01:Copywriting

Learntheartofconceptualcopywritingfromamaster*Concentratesonthecopywriter-clientrelationship*IncludesexercisesandcasestudiesofsomeofthebestadcampaignsfromaroundtheworldBasicsAdvertising:Copywritingexplorestheactofcopywritingandtheroleofthecopywriterintheadvertisingprocess.Focusingontheneedtothinkbothverballyandvisually,authorRobBowderyrevealsthesecretsofconceptualcopywritingandexplainshowimagesareconveyedmosteffectivelywithacombinationofwordsandimages.Topicsincludehowtogenerateideas,improvelanguageskills,andcreatecompellingcopy.Agalleryofadvertisementsfromaroundtheworldoffersaround-upofthebestandbrightest,highlightingtheincreasingdominanceofEnglishastheinternationallanguageofcommerceandmarketing.Howzenisthis?Copytosellcopywriting!