Why Smart People Make Big Money Mistakes and How to Correct Them：Lessons from the Life-Changing Science of Behavioral Economics

Whydosomanyotherwisesmartpeoplemakefoolishfinancialchoices?Whydoinvestorssellstocksjustbeforetheyskyrocket--andclingtoothersastheyplummer?Whydoshoppersoverspendwhenusingcreditcardsratherthancash?Whatdoourhabitsoftippingorbuyinglotteryticketsindicateaboutourrelationshipwithmoney?Inthisfascinatinginvestigationofthewayswespend，invest，save，borrow，andwastemoney，GaryBelskyandThomasGilovichrevealthepsychologicalcauses--thepatternsofthinkinganddecisionmaking--ofirrationalbehavior.Mostimportant，theyfocusonthedecisionswemakeeverydayand，usingentertainingexamples，provideinvaluabletipsonavoidingthefinancialfauxpasthatcancostthousandsofdollarseachyear.，Offersfinancialadvice