Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Storytellinghascomeofageinthebusinessworld.Today,manyofthemostsuccessfulcompaniesusestorytellingasaleadershiptool.AtNike,allseniorexecutivesaredesignated“corporatestorytellers.”3Mbannedbulletpointsyearsagoandreplacedthemwithaprocessofwriting“strategicnarratives.”Procter&GamblehiredHollywooddirectorstoteachitsexecutivesstorytellingtechniques.Someforward-thinkingbusinessschoolshaveevenaddedstorytellingcoursestotheirmanagementcurriculum.Thereasonforthisissimple:Storieshavetheabilitytoengageanaudiencethewaylogicandbulletpointsalonenevercould.Whetheryouare...