内容简介
BeyondPowerfulRadioisacompleteguide?tobecomingapowerfulbroadcastcommunicator?onradioorinternet!This?how-tocookbookisfor?broadcasterswhowanttolearnthecraftandimprove.?Thispracticalandeasy-to-readbook,filledwithbulletlists,offerstechniquesto?learneverythingfromhowtoproduceandhostashow,tonewsgathering,coverageofinvestigativeandbreakingstories,writinganddeliveringthecommercialcopyandsellingtheairtime.Withcontributionsfromover100topexpertsacrossallbroadcastfields,?BeyondPowerfulRadioofferstechniques,adviceandlessonstobuildoriginalprogramming,fornews,programming,talkshows,producers,citizenjournalism,copyrighting,sales,commercials,promotions,production,research,fundraising,andmore.Plus:Tipstoassembleawinningteam;todevelop,?build,andmarketyourbrand;getyournextjobinbroadcasting,?effectivelypromoteyourproduct;?increasesales;?writeandproducecommercials;raisemoneywithyourstation;dealwithcreativeburnoutandmanagehighegotalent;andto?researchandgrowyouraudience.?Neverbeboring!?Get,keep,andgrowaudiencesthroughpowerfulpersonality,storytelling,andfocusacrossanyformat.Tried-and-truebroadcasttechniquesapplytothemyriadformsofaudiobroadcastavailabletoday,includingWebradioandpodcasting.Whilethetechnologyanddeliverysystemschange,theoneconstantiscontent!Listeners,viewers,andsurferswanttobeentertained,informed,inspired,persuaded,andconnectedwithpowerfulpersonalities,andstorytellers.AfullInstructorManualisavailablewithcompletelessonplansforbroadcastinstructors-courseincludesAudioProduction/RadioProgramming/Management/BroadcastJournalismIdentifyanddevelopstrongpersonalities-Areyouageneratororreactor?Howtodoaradioshowandtocreateexcitingcontent;towriteandpresentcompellingnewsWhattodoincaseofemergencyWorkeffectivelyacrossmultipleplatformsShowprepandairchecktechniquesStrengtheninterviewsLearnpowerfulstorytellingtechniques
作者简介
InternationallyacclaimedbroadcastconsultantValerieGellerworkswithtopstationsandbroadcastgroupsthroughouttheworld,leading"CreatingPowerfulRadio”workshopsandcoachingprogrammers,on-airpersonalities,journalistsandmanagerslearntechniquestostrengthentheprogrammingandgrowaudiences.Since1991,shehasworkedwithmorethan500stationsin30countriestoenhanceprogramminginradio,television,podcasting,streamingandnewmedia.NamedbyRadioInkmagazineasoneofthe50MostInfluentialWomeninRadio,Valerie'scontributiontotheindustrywasalsorecognizedbytheConclave's2010RockwellAward.Abroadcastveteranwithmorethan30yearsexperience,GellerprogrammedWABCinNewYork,servedasnewsdirectoratK101inSanFrancisco,helpedsetupthetalkprogrammingatKFIinLosAngelesandhasheldvariousmanagement,newsandon-airpositionsatseveralmajormarketU.S.stationsandservedonthebroadcastboardoftheAssociatedPressandtheRadio&TVNewsDirectorsAssociation.GellerhasalsoguestlecturedatColumbiaUniversity'sGraduateSchoolofJournalismandNewYorkUniversityinNewYorkCity.Asaseminarleader,keynoterorconferencespeaker,ValerieGellerhaspresentedatthe(NAB)NationalAssociationofBroadcasters,(RTNDA)Radio&TVNewsDirectorsAssociation,TheConclaveLearningConference,(PRPD)thePublicRadioProgramDirectorsAssociation,The(RAB)RadioAdvertisingBureau,Radio&RecordsTalkRadioSeminar,and(APTRA)TheAssociatedPressTVandRadioAssociation,(BEA)BroadcastEducator'sAssociation,(IBS)IntercollegiateBroadcastingSystemconferenceand(NBS)NationalBroadcastingSocietyConferenceUSAstatebroadcastassociationpresentationsandworkshopsinclude:Arkansas,NewMexico,Illinois,Wisconsin,WestVirginia,Ohio,Kansas,SouthCarolinaandVermont.Gellerhasalsopresentedatthe37thAnnual(CRS)CountryRadioBroadcastersSeminar,(NRBA)NationalReligiousBroadcastersAssociation,(GMA)TheGospelMusicAssociationconference,(CAB)TheCanadianAssociationofBroadcasters,(CMW)CanadianMusicWeek,andRTNDACanada.InEurope,shehaskeynotedconferences,orpresentedworkshopsfortheSwedishRadioAcademy,theBritishRadioAcademy,(RCS)RadioConferenceofPoland,Norway'sRadioDays,Danmark'sRadioDays,The(EBU)EuropeanBroadcastersUnion,TheEGTA,TheMedianForuminCologne,TheEuropeanNAB(Prague,Paris,Athens),atvariousuniversitiesandtheInternationalRadioSymposiuminMontreuxandmore.
