生物制药业

WelcometothisentryintheFromtheFieldSeriesofcasecollectionsfromHBSPublishing.Wehavethreemainobjectivesforthisseries:Toenrichreaders'understandingofbusinessbypresentingcoherentcollectionsoffieldbasedresearchpublishedbyHarvardBusinessSchool.Understandingbusinessinvolvesmuchmorethanearningsreportsandnewsheadlines.Itmeansunderstandinghowmanagersperceiveandanalyzethecomplexchallengestheircompaniesfaceandthestrategiesandtacticstheydeviseinersponse.FornearlyacentryHBShasbeenresearchingtheworldofmanagersforminsidecompaniesanddeliveringtheirstoriestofacilitatesuperiorteachingandlearning.Youwon'tfindeasyanswersorquikfixesinthesecases,butyouwilldiscoverbalanced,detailedpicturesofindustries,markets,andtechnologies,andtheintelligetnprofessionalswho-likeyou-aretryingtocopewiththem.