Story Factor

Thisisamodernclassicrevisedandupdated:Howtheage-oldartofstorytellingcantransformthewaywecommunicate-andthewaywedobusiness?In"TheStoryFactor",AnnetteSimmonsremindsusthattheoldesttoolofinfluenceisalsothemostpowerful.Overonehundredstoriesdrawnfromthefrontlinesofbusinessandgovernment,aswellasmyths,fablesandparablesfromaroundtheworld,illustratehowstorycanbeusedtopersuade,motivateandinspireinwaysthatcoldfacts,bulletpointsanddirectivescan't.Thesestoriescombinedwithpracticalstorytellingtechniquesshowanyonehowtobecomeamoreeffectivecommunicator.From'whoIam'to'I-know-what-you're-thinking',Simmonsidentifiesthesixstoriesyouneedtoknowhowtotellanddemonstrateshowtheycanbeapplied.Throughthewords,gestures,toneandrhythmofstoryyoucancaptivateanyaudiencesimultaneouslyconstructabelievablepictureforyourideasandgoals.Inthishyper-competitive,techno-centricandresults-orientedenvironment,itiseasytoforgetthatallorganizationsaresocialsystemsandthatworkispersonal.Learningtotapintothepersonalelementthroughstorygivesyouakeytothesocialsystem.Alignmentimproves,problemsgetsolved,groupdecisionsareeasiertomake,andtrustdevelopsinwaysandinplacesyoumightneverthinkpossible.