The Elegant Solution: Toyota's Formula for Mastering Innovation 《方案：丰田的创新模式》

ToyotaisnowoneofthetopthreecarcompaniesintheU.S.accordingtotheNewYorkTimes--afactthatwouldhavebeenunthinkablejustadecadeago.May,asenioradvisorwiththeUniversityofToyota,revealshowToyota'sphilosophyofteam-basedinnovationandcreativebusinesspracticeshasmadethis-postindustrialmanufacturingcompanyawinner.Aformulaofthreeprinciplesand10practicesdrivesToyota'screativity,withareportedonemillionideasfromitsemployeesbeingimplementedeachyear.MaywaschallengedtotranslatetheToyotaProductionSystemintoacompany-wideprocesstocultivatecreativeideasateverylevelofthecompanyandconvertthoseideastosolidvalueforcustomersbuyingaToyotaautomobile.Mayoutlineshisjourneywithdozensofcompellingreal-lifeexamplesofcreativethinkingwhileweavinginthehistoryandJapaneseculturethathasmadeToyotathewell-respectedandprofitablecompanyitistoday.