内容简介
今天，一个知名品牌找到一个自愿转发微信帖子的消费者比一个普通创业者找到一个风投还难。所有品牌面临的一个问题是，内容太多，用户都不够用了。所有的数字营销狗最常被听到的吐糟是：我为你付出了真心，你却永远不转。MarkW.Schaefer的新书《内容密码（TheContentCode）》可能会帮你解释这个疑惑：品牌的内容是否被用户转发，可能与内容本身无关，而与品牌本身以及2%的那些忠实用户的行为相关。这群被成为Alpha用户（AlphaAudience）的群体不仅关系到品牌内容能否“流行”，还决定
作者简介
MarkW.Schaefer,theauthorofTheTaoofTwitter(2011withneweditionsin2012and2014),ReturnOnInfluence(2012),BorntoBlog(2013),SocialMediaExplained(2014),andTheContentCode(2015),isaglobally-recognizededucator,speaker,businessconsultant,andauthor.Hiswell-knownblog{grow}(www.businessesGROW.com),isoneofthemostaccalimedmarketingblogsoftheworld.Markhasworkedinglobalsales,PR,andmarketingpositionsfornearly30yearsandnowprovidesconsultingservicesasExecutiveDirectorofU.S.-basedSchaeferMarketingSolutions.Hehasadvanceddegreesinmarketingandorganizationaldevelopmentandholdssevenpatents.MarkenjoysteachingsocialmediamarketingcoursesandisafacultymemberofthegraduatestudiesprogramatRutgersUniversityandhaslecturedatmanyuniversitiesincludingOxfordandPrinceton.HeisapopularpublicspeakerandhasappearedintheWSJ,NewYorkTimes,Wired,Forbes,Fortune,CBSNews,andmanyotherglobalmediaoutlets
