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Designing Brand Identity: An Essential Guide for the Whole Branding Team[设计品牌标识，第4版]
- 作者
- 出版社 Wiley
- 出版时间 2012年10月 第4版
- ISBN 9781118099209
- 定价 355.60
内容简介
Arevisedneweditionofthebestsellingtoolkitforcreating,building,andmaintainingastrongbrandFromresearchandanalysisthroughbrandstrategy,designdevelopmentthroughapplicationdesign,andidentitystandardsthroughlaunchandgovernance,DesigningBrandIdentity,FourthEditionoffersbrandmanagers,marketers,anddesignersaproven,universalfive-phaseprocessforcreatingandimplementingeffectivebrandidentity.Enrichedbynewcasestudiesshowcasingsuccessfulworld-classbrands,thisFourthEditionbringsreadersuptodatewithadetailedlookatthelatesttrendsinbranding,includingsocialnetworks,mobiledevices,globalmarkets,apps,video,andvirtualbrands.Featuresmorethan30all-newcasestudiesshowingbestpracticesandworld-classUpdatedtoincludemorethan35percentnewmaterialOffersaproven,universalfive-phaseprocessandmethodologyforcreatingandimplementingeffectivebrandidentity.
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