The Upside of Irrationality: The Unexpected Benefits of Defying Logic

BehavioraleconomistandNewYorkTimesbestsellingauthorofPredictablyIrrationalDanArielyreturnstoofferamuch-neededtakeontheirrationaldecisionsthatinfluenceourdatinglives,ourworkplaceexperiences,andourgeneralbehaviour,upcloseandpersonal.InTheUpsideofIrrationality,behavioraleconomistDanArielywillexplorethemanywaysinwhichourbehaviouroftenleadsusastrayintermsofourromanticrelationships,ourexperiencesintheworkplace,andourtemptationstocheat.Blendingeverydayexperiencewithgroundbreakingresearch,Arielyexplainshowexpectations,emotions,socialnormsandotherinvisible,seeminglyillogicalforcesskewourreasoningabilities.AmongthetopicsDanexploresare:/Whatwethinkwillmakeushappyandwhatreallymakesushappy;/Howwelearntolovetheoneswearewith;/Whyonlinedatingdoesn'twork,andhowwecanimproveonit;/Whylearningmoreaboutpeoplemakeuslikethemless;/WhylargebonusescanmakeCEOslessproductive;/Howtoreallymotivatepeopleatwork;/Whybaddirectionscanhelpus;/Howwefallinlovewithourideas;/Howwearemotivatedbyrevenge;and/Whatmotivatesustocheat.DrawingonthesameexperimentalmethodsthatmadePredictablyIrrationalsuchahit,Danwillemphasizetheimportantrolethatirrationalityplaysinourday-to-daydecisionmaking--notjustinourfinancialmarketplace,butinthemosthiddenaspectsofourlives.